News from the Nest
With all the buzz around inclusion and diversity, many brands still miss the mark when it comes to reaching Hispanic consumers. Read the common mistakes brands make, and how Chirp helps our clients understand this important and influential audience.
What do you get when you put a packaging designer, a mixologist, and an auto body repair person in a room and ask them to create a better cracker? Turns out it’s a great way to make innovation happen!
We are continuing our I’m with the Brand research study with these findings about the relationship between technology and identity.
Learn about the current group of charities that our clients will be voting for as part of our Chirp For A Cause program.
Read about the important work of advocating for children in our community through the eyes of a CASA volunteer – our very own qualitative analyst, Blair.
Here is our first set of findings from our latest research study, I’m With the Brand, which studied how the brands consumers interact and identify with impact and shape their identities.
At Chirp, we all share the common trait of curiosity. It’s what makes one of our team members a valuable qualitative analyst, and it also led her to the other side of the world. Learn more about Lisa’s adventure here.
Recently, our team became curious about how the brands consumers interact and identify with impact and shape their identities. It catalyzed our latest research project we’re calling “I’m With The Brand.” Here’s a sneak peak of the findings.
Thanksgiving week is always an important time to count my blessings, including my husband and three healthy kids. This year, I’m also filled with gratitude for Chirp Research.
When we set out to create a different type of research company two years ago, we couldn’t have imagined what an adventure it would be. Here are just a few of the fun highlights from the last 24 months!