With all the buzz around inclusion and diversity, many brands still miss the mark when it comes to reaching Hispanic consumers. Read the common mistakes brands make, and how Chirp helps our clients understand this important and influential audience.Read More
What do you get when you put a packaging designer, a mixologist, and an auto body repair person in a room and ask them to create a better cracker? Turns out it’s a great way to make innovation happen!
We no longer live in a 9 to 5 world where work schedules are predictable and family roles are cut and dry. Consumers are interacting with brands in new places, at new times, and in new ways. At Chirp, we’ve learned to adapt to this shifting reality, studying life the way consumers live it - at various hours of the day and night and in all kinds of settings.Read More