Introducing: The Side Hustle

At Chirp we believe understanding how people think and behave is core to building any strategy, brand, product or service. This foundational belief motivated us develop and launch an exploratory study on the Side Hustle.

Through qualitative and quantitative research, we talked to hundreds of side hustlers to understand the changing environment of employment - particularly their motivations, frustrations, and their journey to side hustling.

A visual journey through the phases of the Side Hustle | Artist: Marisol Garcia


In the coming weeks, we will be sharing more of what we learned from this study -  but for now we'll leave you with one of our participants who wanted to share his own motivations to begin driving with Uber - and his opinion on why everyone needs a side hustle.


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