Nontraditional Research for a Nontraditional World

We no longer live in a 9 to 5 world where work schedules are predictable and family roles are cut and dry. Consumers are interacting with brands in new places, at new times, and in new ways. At Chirp, we’ve learned to adapt to this shifting reality, studying life the way consumers live it - at various hours of the day and night and in all kinds of settings.

Read More
Rebuilding After Harvey

After Hurricane Harvey devastated our neighbors in Houston, we knew we had to do something and unanimously decided to donate Chirp For A Cause funds to the relief effort. It’s been a long time now since media attention has shifted away, but receiving this note from the Chavez family reminded us that it will be months and maybe years before homes – and entire lives – are fully rebuilt.

Read More
The Side Hustle Series: Choosing a Hustle

Rideshare driver or blogger? Direct sales or freelance? The Gig Economy is full of opportunities to choose from to fit the needs and desires of the hustlers. In this part of our ongoing Side Hustle Series, we explore how aspiring Side Hustlers decide on the gig that works for them.

Read More
Side HustleL. Hagen
Introducing: The Side Hustle

Our most recent study is focused on "The Side Hustle."  Chirp Research set out to explore the changing landscape of employment. The Gig Economy is on the rise and we wanted to understand the motivations, perceived benefits and drawbacks associated with non-traditional employment. 

Read More
Side HustleL. Hagen